Vanity Group supplies body, hair and skin care products to over 3,500 hotels across 75 countries. Urban Skincare is one of their suppliers, offering affordable luxury to travellers in Australia and across the globe. Urban Skincare’s products are available for the public to purchase from their website.

In order to update the design and align it with their logo, Urban Skincare decided to completely revamp their website. Given the fierce competition in the skincare and beauty sector, having a strong, attractive website with strong e-commerce capabilities was essential for their company. The website required to communicate their product variety well and have easy-to-use navigation.

The design brief called for a simple, imaginative, and contemporary website with splashes of color that reflected the essence and personality of the business. To enable visitors to discover more about Urban Skincare and quickly locate the products they desire, our user experience designers adhered to the best practices.

Easy shopping options, a rational and well-designed product catalogue, and a mobile-friendly web design were all incorporated by DigiGround’s development team to help the company keep ahead of the competition in a fast-paced and competitive sector. This allowed customers to purchase whenever and wherever they wanted. Payment gateways were also incorporated so that customers could easily purchase goods.

Our web developers ensured that the back-end was user-friendly and integrated so that business owners could quickly update their products and verify consumer orders.