About
Coolrocks is a UK-based online jewellery store that focuses on wedding and engagement rings. Coolrocks has many ring styles like classic, vintage, and custom designs. Their rings are made from gold, platinum, and other good-quality metals. You can visit their shop or have a video call to choose your ring. They also let you try the ring before you buy, and offer free delivery and easy returns. Sourcebow made their website look clean, calm, and trustworthy.
Objective
Sourcebow designed a site that feels personal, calm, and trustworthy. The team made sure people understand the wide choice of rings and metals. They also wanted to highlight their special services like video appointments and sample ring delivery. Sourcebow worked to make everything clear. The site was also made to show that shopping online can be safe and personal. It needed to look soft and simple, yet full of useful features. Every detail was planned to help visitors feel confident and cared for.
Work Process
Sourcebow started by exploring what makes Coolrocks special-their wide ring selection, expert service, and personal care through showroom visits or video calls. They designed a layout that is clean and simple. Visitors can browse rings by style or metal, with clear filters and short, helpful descriptions. Photos were added to show each ring clearly. A special focus was placed on key features like “Try Before You Buy,” free delivery, and 30-day returns.
To help people find the right ring quickly, Sourcebow added a smart search and easy menu. The site also explains how to book a video call or showroom visit in just a few steps. Whether using a phone or computer, the site loads fast and works well.
Sourcebow stayed in touch with the Coolrocks team, listened to feedback, and made updates along the way. At the end, they built a soft, helpful website that supports every customer.
Conclusion
Coolrocks now has a beautiful, easy-to-use website that shares their story and services. The new site is clean and caring. It shares the value of Coolrocks services—like video consultations etc. Customers can now shop with confidence, find the right ring easily. With better search visibility, more people in the UK can now find Coolrocks online. This project shows how great design and clear messaging can help a brand grow.